CANCER AWARENESS AND SUPPORT
Cancer is the second leading cause of death in the United States. Roughly 1.8 million people will be diagnosed with cancer in 2020. 11,050 of those diagnosed will be children under the age of 15.
What is it?
When a business or company supports cancer patients, they may donate a portion of their profits to organization who focus on supporting cancer patients and their families. Our positive impact partner, Headbands Of Hope, donates a headband to a child with an illness for every item sold. The idea is to provide support for these patients and their families either monetarily or emotionally. A cancer diagnosis often takes an emotional and monetary toll on its victims, and the treatment process can make cancer patients make them feel like shells of themselves. In this situation, any kind of assistance can greatly benefit the individuals while they are on their journey to health and beyond.
Why does it matter?
The support of cancer patients is important because of the cost of treatment alone. In 2014, cancer patients paid almost $4 billion out-of-pocket for cancer treatments. What is more, minorities (especially African American women) are hit the hardest by this financial burden and are more likely to die from cancer despite their lower rates of incidence compared to their White counterparts. Cancer is can be devastating life event in and of itself. The cost of treatment should be the last thing these patients should be worrying about.
It is important for consumers to purchase products from companies who support cancer patients because it may be able to help offset the cost of treatment or make their day a little brighter knowing that someone is looking out for them.