Our Impact Partner, Peyton’s Potion was co-founded by Jess Armstrong and her son, Peyton, when he was undergoing treatment for childhood leukemia at the age of ten. Gold, proudly displayed in the logo, is the color of childhood cancer awareness. A portions of profits are donated to cancer research. Peyton’s Potion is a vehicle for Peyton to use his experience overcoming childhood cancer to help other children going through the same thing.