"roho" in Swahili means spirit and kindness. And that's our commitment. Through our fabric masks to beaded African sandals to cowhide bags and purses to our one-of-a-kind beaded jewelry, we are empowering artisans through dignified work. We're committed to doing good. We're committed to making change. We're committed to honoring people for their craftsmanship, to work in a safe environment, and to be paid a sustainable wage. And together, we can create meaningful impact.
It all started when RoHo founder, Caleigh Hernandez, fell in love with a pair of beautiful beaded leather sandals in a craft market in East Africa.. She brought a pair back for herself and her mom, who went crazy for them. And so the year-long quest started to find the best quality sandals in the area, landing her in coastal Kenya. Caleigh met Lydia, RoHo's sandal supplies and her 42 artisans (36 women and 6 men) after months of searching. Together they developed a vision for RoHo. While Caleigh's Swahili wasn't up to muster and Lydia's English wasn't perfect, they found a common language. Beautiful shoes are universal. And the longer Caleigh spent with Lydia's 42 artisans, the greater her motivation grew to make a lasting change in the lives of these talented people.
Since then RoHo has expanded to work with four artisan groups across Kenya producing a variety of unique and beautiful products, all with a social mission. Yes, everyone at RoHo shares a passion for beautiful sandals and accessories, but it's about more than that. We're committed to creating opportunities for consumers to buy beautiful, quality and ethically made products that have the ability to empower those across the world.